Turning exceptional customer experience into exponential growth starts with how you treat your customers, not just how you market to them.

I’m Rafael, founder of Create an Avalanche, a CX-driven marketing agency that helps premium local service providers scale through our Avalanche GROWTH Framework and our marketing automation platform, Avalaunch.

I spent over ten years managing global customer care operations at companies like Wix and Tripadvisor. During that time, I noticed many local businesses miss the deeper impact of real customer experience.

They chase leads quickly but overlook high-value, long-term relationships.

My mission is to help premium local brands leverage CX as a strategic advantage. When you delight customers at every step—from the first click to repeat referrals—they become enthusiastic advocates who elevate your brand.

I’ve led teams serving millions of users worldwide. I blend automation with human connection so you never lose personalization while you grow. This approach builds long-term revenue and a strong reputation.

When I’m not working on client strategies or refining the Avalaunch platform, I’m exploring philosophy, mindfulness, and psychology. I believe human behavior drives every successful marketing strategy.

If you want your local business to attract and keep premium, loyal customers, let’s connect.