Hey, I'm Rafael 👋

I turned customer support into a secret weapon at companies like Wix, TripAdvisor and Bitpanda, discovering something that changed everything: great businesses aren't built on fancy strategies—they're built on understanding human behaviour.

Plot twist: After a decade scaling global teams and transforming customer experiences, I realised the real magic happens when business growth meets human psychology.

Now? I help leaders like you, crafting strategies that generate high-quality leads and turn them into loyal customers, and build loyalty!

Through Create an Avalanche, I blend:

• Deep customer psychology 🧠

• Battle-tested operations expertise 🎯

• Human-first growth strategies 📈

Want the real secret to sustainable growth? It's not another framework. It’s the people behind it!

Curious about mixing mindfulness with metrics? Building tech that brings people together? Making money while becoming a better human?

Let's Work Together!