About me

Look, I'll be honest - my path to figuring out business wasn't exactly straight. Actually, it was more like a wild zigzag across continents, cultures, and countless "what am I doing?" moments. But that's where the magic happened.

You see, while climbing the corporate ladder from support agent to Head of Customer Care at companies like Wix and TripAdvisor, I stumbled onto something fascinating: the secret sauce of business success isn't buried in spreadsheets or hidden in fancy frameworks. It's in understanding what makes humans tick.

While everyone else was obsessing over metrics and KPIs (important stuff, don't get me wrong), I was captivated by a different question: how does the way we show up as humans shape the way we show up in business?

The Plot Twist (AKA My Story)

Picture this: a gay kid from Salvador, Brazil, dealing with everything from family drama to identity questions, who somehow ends up running global operations for tech giants. Yeah, that's me. 🌈

I've built brands under the South American sun, led teams through Irish rain, scaled operations under Spanish skies, called Vienna home for the last while… and now I’m full on “nomad” (talk about a journey, right?). Each move taught me something crucial: being adaptable isn't just some fancy LinkedIn skill - it's literally how you survive and thrive.

Here's what I learned along the way: personal growth and business growth are like two characters in the same story. You can't write one without the other. The same stuff that makes you a better human - authenticity, continuous learning, being conscious about your choices - that's exactly what builds killer businesses and loyal customers.

What I'm Cooking Up Now

Create an Avalanche:

As the Founder and CEO of Create an Avalanche, my team and I help businesses build genuine connections that drive real results.

This is my baby - a different kind of growth agency. We're not here to just throw AI tools and marketing buzzwords at you. We're here to help you build genuine connections that drive real results.

What makes us different?

  • We blend tech smarts with human hearts

  • We turn data into conversations, not just charts

  • We make AI amplify humanity, not replace it

  • We focus on growth that lasts, not just quick wins

The Consulting Thing

I help companies transform their customer experience, but not in that boring, corporate way. Think of it like this:

  • Taking customer support from "meh" to "wow"

  • Turning teams from stressed to stellar

  • Making tech work for humans, not against them

  • Getting those metrics to tell actual stories, not just numbers

Real talk: whether you're growing your support team or completely reinventing how you connect with customers, I bring solutions that actually work in the real world. (Trust me, I've seen enough corporate BS to know the difference.)

The Writing & Thinking Part

This is where I geek out about how business, psychology, and personal growth all dance together. I write about:

  • How understanding people beats understanding processes

  • Building businesses that help humans flourish

  • Turning personal growth into business success

  • Creating real connections in our digital world

Think of it as part business strategy, part philosophy, and part "here's what actually works in the real world."

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